Madison Renck

While I was working for the National Cherry Blossom Festival as Marketing and Communications Intern, I created all of the icons on our interactive festival map. This map was featured multiple times on the festival website & newsletters and was viewed by over 470,000 festival participants.

The challenge came from receiving approval from multiple outlets, as this was the main iconography for a key aspect of the festival. It had to go all the way from the President of the festival to the partners of the Festival, for example, Hilton, for the featured hotels icon.